Darien Insights is a one-woman market research consultancy offering research -backed, customized methodology to help achieve your business goals.
Getting Started
Research is a powerful tool. Whether you’re looking for brand strategy development, target audience insights, diversity & inclusion understandings, or organizational structuring, there is no better place to look than the facts.
Services
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Consumer Insights
Demographic profiling of current and prospective users
Customer segmentation & persona development
Customer journey mapping
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Brand Strategy
Differentiation audit & strategies
Brand value proposition development
Messaging hierarchy development
Concept, creative, & ad testing
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Product Development
Product sample testing & refinement
Product packaging research
Logo & name testing
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Strategic Initiatives
NPS tracking
Loyalty program development
Happy Clients
